Marketer's [Afternoon] Brew April 6, 2015

April 6, 2015

Today's headlines for Marketers.

Slow day!

Content Marketing

Is Interactive Content In Your Future?

http://marketingland.com/interactive-content-future-123000

The mobile future: Marketing everything, everywhere

http://www.itproportal.com/2015/04/05/mobile-future-marketing-everything-everywhere/

Drive sales by marketing with personalization, video, and mobile

http://www.imediaconnection.com/content/38407.asp

MarTech and Marketing Automation

Insider Selling: Marketo CEO Sells $301,680.00 in Stock (MKTO)

http://www.lulegacy.com/2015/04/05/insider-selling-marketo-ceo-sells-301680-00-in-stock-mkto/432606/

Marketer's Morning Brew April 2, 2015 -- Would opt-out be worse for email marketing?

April 2, 2015

Non-sequitor of the day -- Van Halen on Ellen today

Today's headlines for Marketers.

Content Marketing

4 Psychological Principles That Will Make You Better At Content Marketing

http://marketingland.com/4-psychology-principles-will-make-better-content-marketing-123176

Content Marketing’s Growing Popularity Creates Both Difficulty and Opportunity

http://www.skyword.com/contentstandard/news/content-marketings-growing-popularity-creates-both-difficulty-and-opportunity/

3 Tips To Take Marketing Strategy to Whole Team

http://www.forbes.com/sites/johnrampton/2015/04/02/3-tips-to-take-marketing-strategy-to-whole-team/

Video Marketing

Video Marketing 2015

https://bdaily.co.uk/advice/02-04-2015/video-marketing-2015/

How Brands Can Utilize Periscope in Direct Marketing Efforts

http://www.huffingtonpost.com/jonathan-long/how-brands-will-utilize-p_b_6973166.html

Why video helps clients connect your face with your market

http://www.inman.com/2015/04/01/why-video-helps-clients-connect-your-face-with-your-market/

MarTech and Marketing Automation

Are traditional email marketing techniques dead? Q&A

http://www.itproportal.com/2015/04/01/are-traditional-email-marketing-techniques-dead-qa/

Study: Switch to Opt-Out Would Damage Email Marketing

http://www.pr.com/press-release/612888

Re-Energize Your B2B Tradeshow Marketing Strategy in These 8 Steps

http://www.martechadvisor.com/events-webinars/re-energize-your-b2b-tradeshow-marketing-strategy-in-these-8-steps/

Marketer's Morning Brew April 1, 2015 -- No Fooling -- Am Grammar Be Killing Your Results?

April 1st, 2015 -- No Joke

Today's headlines for Marketers.

• Scott Brinker warns
• Aetna on martech
• Who put the Ugly in Content Marketing

Content Marketing

Is Poor Grammar Killing Your Content Marketing? Study Says 69% Of Brands Fail to Make The Grade 

http://marketingland.com/is-poor-grammar-killing-your-content-marketing-study-says-69-of-brands-fail-to-make-the-grade-123573

The Ugly Side of Content Marketing [Update]

http://www.business2community.com/content-marketing/ugly-side-content-marketing-2-01191142

Content marketing lessons from Unilever

http://www.bizcommunity.com/Article/196/423/126412.html

Video Marketing

Five Mistakes Businesses Make with Attempting Viral Videos

http://www.businessreviewaustralia.com/marketing/1598/Five-Mistakes-Businesses-Make-with-Attempting-Viral-Videos

THE FIX: Spotlight on Video Strategy

http://associationsnow.com/2015/04/the-fix-spotlight-on-video-strategy/

Google Adds App Install Ads To Display Network, Video Install Ads, New Bidding Strategy

http://marketingland.com/google-adds-app-install-ads-to-display-network-video-install-ads-new-bidding-strategy-123559

Martech and Marketing Automation

Email Summit Info: Email Marketing Expertise Shows Growing Divide

http://www.adotas.com/2015/03/email-summit-info-email-marketing-expertise-shows-growing-divide/

As Martech Blossoms, Don’t Forget What It’s For, Scott Brinker Warns

http://marketingland.com/martech-blossoms-dont-forget-purpose-scott-brinker-warns-123592

At MarTech Conference, Aetna’s MTO Says Marketing Technology Can’t Exist In A Silo

http://marketingland.com/at-martechconf-aetnas-mto-says-marketing-technology-cant-exist-in-a-silo-123576

Marketer's Morning Brew March 31, 2015 -- Legal Issues with Meerkat and Periscope

Tuesday March 31, 2015

Today's reads for Marketers

Content Marketing

Content Marketing Is NOT About Content

http://www.adweek.com/prnewser/content-marketing-is-not-about-content/111775

5 Keys to Success for US Hispanic Content Marketing

http://www.skyword.com/contentstandard/enterprise-marketing/5-keys-to-success-for-us-hispanic-content-marketing/

5 Steps to Kickstart Your Mobile Content Marketing Strategy 

http://www.adweek.com/socialtimes/5-steps-to-kickstart-your-mobile-content-marketing-strategy/617867

Video Marketing

Videos are taking over the internet, here's how to boost your video marketing 

http://yourstory.com/2015/03/video-marketing/

Is video the future of email marketing? 

http://www.imediaconnection.com/content/38421.asp

4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat 

http://www.adweek.com/news/technology/5-things-brands-need-know-about-shooting-live-perispcope-or-meerkat-163767

MarTech and Marketing Automation

Are You Ready for Market Consolidation and MarTech Spending? 

http://www.cmswire.com/cms/digital-marketing/are-you-ready-for-market-consolidation-and-martech-spending-028634.php

Email Marketing: Is it Cheap or Does It Have a High ROI? 

http://www.business2community.com/brandviews/salesforce/email-marketing-cheap-high-roi-01194801

Is video the future of email marketing? 

http://www.imediaconnection.com/content/38421.asp