Marketer's Morning Brew April 2, 2015 -- Would opt-out be worse for email marketing?

April 2, 2015

Non-sequitor of the day -- Van Halen on Ellen today

Today's headlines for Marketers.

Content Marketing

4 Psychological Principles That Will Make You Better At Content Marketing

http://marketingland.com/4-psychology-principles-will-make-better-content-marketing-123176

Content Marketing’s Growing Popularity Creates Both Difficulty and Opportunity

http://www.skyword.com/contentstandard/news/content-marketings-growing-popularity-creates-both-difficulty-and-opportunity/

3 Tips To Take Marketing Strategy to Whole Team

http://www.forbes.com/sites/johnrampton/2015/04/02/3-tips-to-take-marketing-strategy-to-whole-team/

Video Marketing

Video Marketing 2015

https://bdaily.co.uk/advice/02-04-2015/video-marketing-2015/

How Brands Can Utilize Periscope in Direct Marketing Efforts

http://www.huffingtonpost.com/jonathan-long/how-brands-will-utilize-p_b_6973166.html

Why video helps clients connect your face with your market

http://www.inman.com/2015/04/01/why-video-helps-clients-connect-your-face-with-your-market/

MarTech and Marketing Automation

Are traditional email marketing techniques dead? Q&A

http://www.itproportal.com/2015/04/01/are-traditional-email-marketing-techniques-dead-qa/

Study: Switch to Opt-Out Would Damage Email Marketing

http://www.pr.com/press-release/612888

Re-Energize Your B2B Tradeshow Marketing Strategy in These 8 Steps

http://www.martechadvisor.com/events-webinars/re-energize-your-b2b-tradeshow-marketing-strategy-in-these-8-steps/