Marketer's Morning Brew April 1, 2015 -- No Fooling -- Am Grammar Be Killing Your Results?

April 1st, 2015 -- No Joke

Today's headlines for Marketers.

• Scott Brinker warns
• Aetna on martech
• Who put the Ugly in Content Marketing

Content Marketing

Is Poor Grammar Killing Your Content Marketing? Study Says 69% Of Brands Fail to Make The Grade 

http://marketingland.com/is-poor-grammar-killing-your-content-marketing-study-says-69-of-brands-fail-to-make-the-grade-123573

The Ugly Side of Content Marketing [Update]

http://www.business2community.com/content-marketing/ugly-side-content-marketing-2-01191142

Content marketing lessons from Unilever

http://www.bizcommunity.com/Article/196/423/126412.html

Video Marketing

Five Mistakes Businesses Make with Attempting Viral Videos

http://www.businessreviewaustralia.com/marketing/1598/Five-Mistakes-Businesses-Make-with-Attempting-Viral-Videos

THE FIX: Spotlight on Video Strategy

http://associationsnow.com/2015/04/the-fix-spotlight-on-video-strategy/

Google Adds App Install Ads To Display Network, Video Install Ads, New Bidding Strategy

http://marketingland.com/google-adds-app-install-ads-to-display-network-video-install-ads-new-bidding-strategy-123559

Martech and Marketing Automation

Email Summit Info: Email Marketing Expertise Shows Growing Divide

http://www.adotas.com/2015/03/email-summit-info-email-marketing-expertise-shows-growing-divide/

As Martech Blossoms, Don’t Forget What It’s For, Scott Brinker Warns

http://marketingland.com/martech-blossoms-dont-forget-purpose-scott-brinker-warns-123592

At MarTech Conference, Aetna’s MTO Says Marketing Technology Can’t Exist In A Silo

http://marketingland.com/at-martechconf-aetnas-mto-says-marketing-technology-cant-exist-in-a-silo-123576